Tag Archives: holiday card

Reich Paper Website

Reich Paper

The Reich Paper website remains a valuable information resources for customers, but as the paper industry continues to change and the industry shifts toward marketing to a wider range of buyers, rethinking the user-experience of this continually evolving website became a critical challenge. The site navigation was greatly simplified creating an inviting experience. Features throughout the site help and educate new buyers of industry terms and basis weight comparison charts. The photography adds a warm tactile quality to the website and serves to both feature the unique characteristics of Reich Paper’s specialty papers and inspire designers and makers to the potential applications. Additional features created for the website include a suite of Reich Paper envelope die-lines and stationery component sizing guide, both aiding in the flawless execution of elegant invitation suites.

 

The website user-experience shifted toward an online shopping experience for new paper and envelope customers while maintaining familiar and popular features like the quick shop module for frequent customers.
The website was strategically developed to leverage the database for any number of queries. The site provides several ways for various user types to browse including a robust search function.
The e-commerce website offers additional functionality for Reich Paper and customers. The website includes a blog component (above right) to share news and inspiration.

Promos & Holiday Cards

Reich Paper

We have had the pleasure (and privilege) of working with ReichPaper for nearly two decades on many branding, marketing communication projects, and the evolutions of their website design and functionality. They always bring an interesting challenge to the table. Below are a collection of promotional items and seasonal communications we’ve so enjoyed working on.

rp_coastersReich Paper SAVOY 236# Cover

 

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SAVOY Brilliant White 184# Cover Letterpress promotion

 

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SHINE Midnight 107# Cover engraved holiday card

 

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SHINE Bronze 107# Cover foil stamped and laser die-cut holiday card.

img_7046SAVOY Brilliant White 118# Cover holiday card engraved with an optical illusion

 

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SAVOY Brilliant White 118# Cover letterpressed with playful geometric shapes

 

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Reich Paper SHINE Pearl Digital cover stock digitally printed with swatch book design-inspired graphic

 

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Earth. Air. Water. Note cards for sale at Reich Paper letterpressed on SAVOY cover. Beautifully illustrated by Naomi Brown